THE PROBLEM
Coda suffers visual recognition when compared to one of their competitor. Having the same corporate color, the same website layout, basically almost hard to differenciate with their competitor.
There's no brand guideline that could make people recognize codashop ads anywhere. even on their Instagram account, their design is very random.
There's no brand guideline that could make people recognize codashop ads anywhere. even on their Instagram account, their design is very random.
CODA IG PAGE: BEFORE
There's no clear design guideline between different post.
MY SOLUTION
I wanted to make Coda simply easy to differentiate, that no matter where you see a coda design..
you know its Coda.
By combining the C-Shape, the brand color, and adding a lil bit of Polygon shapes to enhance the "digital" looks, i've created the "C Frame" to be incorporated to every Coda designs.
CODA IG PAGE: AFTER
CAN YOU SEE THAT Strong identifier on every post?
WAIT, THERE's MORE!
An audio stinger is also composed to go along with every coda video publication.
composed from the keys based on letters on CODA, (too bad there's no O keys)
composed from the keys based on letters on CODA, (too bad there's no O keys)
The Basic Notes
Added something here and there
Implementation
VP Marketing Like it 👍
