Cegah IPD

The movie portraying what looks like a healthy baby, while when we get closer, their immune system was in helpless against the attack of IPD (Invasive Pneumococcal Disease) the project was made to increase awareness about IPD that often attack toddlers, and the importance for young mother to vaccinate their loved one.

Prevenar, a medicine on immune system by Pfizer, wants to build awareness on Pneumococal disease, a disease not much people knows about.

Why a baby? well instead of a doctor telling moms what to do, I think the message would be easy to delivered when the baby, who is shown as a direct victim, if mommys dont pay attention

Client: Pfizer, Prevenar
Agency: Midas Digital

Art Director / Animator: Haryoso Riyadhi
Copywriter / Voice Talent: Icha Effendy

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